The businesses I've started have been filmed and written about and covered in virtually all mainstream media outlets - this is just a few of them:
I personally consult & advise only 10 new clients per month, mostly with founders seeking to raise funds from investors/VC's/Hedge Funds/Angels/etc.
Regardless of your ambitions: all businesses need the same basics. To Incorporate? If so: What vehicle is best? What's the best available name/domain name? What's the Web site software? How do you build & manage a list? Are you selling product/services? Is it ready or does it need development? What are your prices/packages? How do you compare to your competition? Why are you better? What data to collect? What platforms to analyze & manage your data? How are you going to drive traffic? What is your goal - clicks? Leads? eCommerce? (eCommerce is a different package but you will have the foundation to easily add it with the Foundation Package).
When you're serious about getting started: this Package is the Foundation...of all of our Startup Packages. The things included here are necessary to have in place for all other packages and higher level services you may desire as you grow.
And more importantly, do you need to be? There are pro's and cons to doing so. If you are: is an LLC best? A C-Corp? S-Corp? Stay a sole-proprietor? You have options.
With a corporation, you'll have banking & payment processing concerns - what are the best options?
We provide resources to get your business banked.
All businesses need a Web presence. A Web site is the best way to get your message out and it provides a platform for you to drive traffic to your message from various channels on the Web.
Of course: lots to cover when talking about Websites but the Foundation Package includes the setup of your domain, email address(es) - stop looking like an amateur Gmail rube! - installation of a WordPress framework, selection and installation of a Theme, and a basic lead generation system all businesses can utilize.
All intelligent businesses ave processes and systems in place to manage your business data: customer data, product/service/pricing/financial data, marketing data, tracking data - all kinds of data.
We help you set up your primary systems: your CRM to manage all lead and contact and sales data, and also your Analytics installed on each page of your Web site so you can see your traffic in real-time, see what's converting, what kinds of clicks you're getting on your emails, the success of your sales funnels - all the pertinent data that you'll want in front of you to make decisions regarding the future of your business. Have a super-hot campaign? Market it more! Have one that's not doing so well? Shut 'er down! The beauty of online businesses is that you can track virtually everything.
You know what they say: If it can be measured, it can be managed.
Lots of effort goes into a successful marketing system that creates effective results, and there are a ton of ways to reach your goals. But you need to be relentless. You've heard the phrase: ABC - Always Be Closing! Same is true online, and what we will help you design and create is a marketing engine designed to drive traffic, convert some to customers/subscribers, and to constantly market to the rest and capture their sales when they are ready, adding to a larger and larger list of customers and subscribers, giving you the opportunity to market more products and services to them in the future based on a successful relationship with your market.
We'll cover Web traffic generation, PPC strategy, keyword definitions, Drip campaigns & Sales Funnels, lead generation systems/forms/pop-ups, growing & managing your email list, tagging strategies, conversion optimization strategies and tools.
If you get started with the Foundation Package today, we're going to include a few additional things, including
Start today, and get your first year of Web hosting included.
(You can move your site anywhere you want after that, or just keep it at the same place - it's less than $10/mo after your first year - your Web site will stay up with no interruption).
Google is the 800-pound gorilla of PPC marketing, and we'll help you get set up with a multi-ad campaign to start driving traffic (your marketing spend is up to you, and we can advise), but we'll get you started with a $100 credit at Google to start your testing data collection phase of your marketing. It's nice to see clicks right away!
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