Tags are the future of tracking and analyzing online marketing campaigns, so your tagging strategy is important. Especially if you plan to launch a branded effort with multiple products - tracking each one separately will repay you dividends in the long run with far higher quality data.
Why are tags so important? Because they are - and can be - used in many ways. In the WordPress world you can select not only Categories but also Tags, and tags are the way you trigger events in your marketing system which you have hopefully automated so your business can scale once you give your marketing strategy a little gas.
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