Lesson Six: Online Business By the Numbers

How much money will you make? It's an impossible question to answer but you can make an informed estimate when you know what to look for. Knowledge truly is power in the online business game, and the more you know about your product/service, your market, your competition, what people are charging, what their keywords are, what they are spending to acquire customers, what your budget is and what a reasonable return might be in your market space given your strategies - all of these things come into play. Even your name! This is why you need to know your market and do your homework before you start - it will give you a major advantage in the long run.

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