If you're new you won't have one yet but one of the first things you want to do when you start an online business is start building a list of prospective customers (leads) and, of course: actual customers.
Your list will become of primary importance - and value - to your business over time as it grows and you are able to collect more and more data on it. So you're going to want to track your list closely.
Segmenting your list into categories..and tags...is one of the best things you can do for your marketing system as it will allow your to more accurately pinpoint your specifically targeted prospect with surgical accuracy, and in a decent-sized business: that could be the difference between spending 10k/mo or 30k/mo on PPC ads. You'll miss that quarter mil each year, won't you?
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