If you're new you won't have anyone to sell to yet either, but one of the first things you want to be ready for is when you start driving traffic: you want to give interested visitors the change to let you know they are interested. Usually a form of some kind will do the trick whether it's a newsletter signup form, a pop-up form, a coupon, a contest, an email, a referral, a contact form, or even an email sent to you - you want to capture all of that. And also: Ask. Simply asking your new lead where they heard about you is a very straight-forward question and if your CRM doesn't have a field for "Lead Source" - you're doing it wrong. That data could help you in many ways.
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