Lesson Four: Online Marketing 101

Regardless of how awesome your site is, you won't have a future if people don't come and visit your store. Online Marketing is mostly about creating that traction and then then traffic to your eCommerce channels.

In the 21st Century: there's a lot of ways to go about doing that, and we're going to cover a few here, but by no means s this an exhaustive course on all the ways you could possibly market your online business. Frankly, that's probably impossible since new ways emerge every day and it would constantly be out of date. 

You have MANY options when it comes to establishing driving traffic, creating (and keeping) and audience engaged, building your brand credibility, and ultimately your online sales revenue. We'll discuss a few here.

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